TESCO PLC

Tesco Plc

Tesco Plc

Introduction

With over 326,000 employees in about 2,318 stores, Tesco is one of the largest food retailers in the world. Tesco offers online services through a subsidiary, for example, Tesco.com. The biggest target market is Tesco in the UK, where he works on four stamps Metro, Express, Extra, and a supermarket. The company is dedicated to clothing, other consumer product lines, including nearly 40,000 food products. The company includes other services, retail trade, namely, Tesco Personal Finance.

Retail Industry's Macro environment

Political Factors

Tesco is working well and providing services for its stores worldwide. For labor legislation, the government has encouraged retailers to provide a mixture of work low-paying jobs at the local level, the elastic to the central, well-paid jobs to meet the needs of students, working parents and elderly people. As the sector are concentrated local Congenital and labor, Tesco is well known that the sale has a huge impact on people and work factors. (Nervier, 1990, 20-35).

Economical Factors

Tax issues of detention in Tesco are likely because of the pricing pressures, pricing, revenues and demand. One of the most important features of the economy a high point of redundancy, which reduces efficiency, it is necessary for several products, negatively concern demand production.

Although the company has no control over these economic effects, but can have serious consequences for productivity and marketing company. UK market remains the main source of income for the company, while international trade continues to grow and contribute to the benefit of Tesco. Thus, Tesco will have little effect slowing market food in the UK and open to the threat of market concentration (Achrol, 2003, 146-63).

Social/Cultural Factors

This shows the trend for UK customers switched to "stop" and buy "in bulk" as a result of social change. Tesco has therefore increases the amount of food that is not presented for sale. Demographic changes, such as working and preparing homemade food that the UK distributors have focused on services and products with added value. In addition, Tesco's approach is now in their products, supply chain and improve the performance of others who can reduce costs of trade. Domestic traders are increasingly reluctant to accept new members (McTaggart, 2006, 8-10).

Technological Factors

Technology is one of the main contributions to the progress of the company's products Tesco. The technology makes it easier for customers to buy things with ease, and make the buying process more convenient and personalized.

Environmental Factors

In 2003, several companies, and managers have come under control and pressure for recognition of their responsibility towards society. Food retailers are faced with one of the main issues that were an ecological factor. Thus, through recognition of the movement in support of the generals, reporting Tesco common cause correspond to how the company exceeds the minimum stakeholders compulsions identified by the administrative authority and commercial

Current Growth and Brand Positioning Strategies

This strategy involves finding new applications for the product to capture market segments other than the current. It may also involve using additional distribution channels or market the product in other geographic ...