LONDON 2012 OLYMPICS AND ADIDAS

London 2012 Olympics and Adidas

London 2012 Olympics and Adidas

Introduction

Integrated Marketing Communication (IMC) is a new communication strategy and marketing to "mainstream" consistently and effectively across all channels of communication of a brand. The IJC has developed in the United States in the 1980s of innovative structures such as BMI or Agora The Phelps Group.

The Global Brands is responsible for all product and marketing functions as well as for long-term development of the adidas. The main objectives of the area it is to ensure that our brands use the opportunities in different markets and categories well-structured and coordinated marketing strategies. Each brand is responsible for implementing their own strategy. Are being developed constantly innovative and appealing products and communication strategies designed to showcase our brands in a convincing and authentic way.

Discussion and Analysis

Evaluation of Adidas

Adidas is famous for its sports goods and shoes. The company offers accessories and apparel. Its sponsorship deals with U.S basket ball; and football stars.This paper discusses the corporate governance at Adidas, its core competencies and competent resources for which it achieved a remarkable position in the trainers industry (Smit, 2007).

Compliance with the Laws and Rules Adidas' compliance system provides the organizational prerequisites that the applicable law and internal rules and policies are known throughout the Group and compliance is ensured. The Adidas Group Compliance is comprehensively considered and is based on product life cycle of the supply chain to the consumer (www.adidas.com). The Social and Environmental Considerations These policies take into account the workers' rights in the supply chain and include the work safety standards. To ensure that the products are made available in the market, the company monitors the patents, trademarks, technologies, logos and designs with respect to any violation in the rights of third parties (www.adidas.com). The Code of Conduct To ensure that the corporate actions are satisfactory and legal, Adidas established a code of conduct in 2006. It was applied in all the regions and business sectors this is the guidance for the daily business committed

In the 90's, Adidas launched several clothing lines, sports lines, others casual. The grunge look and retro 70's became fashionable among rock stars and teenagers follow this line.

In 1997, Adidas acquired the French manufacturer Salomon Ski Equipment Group, changing its corporate name to Adidas-Salomon AG.

Review of the Current Adidas's Marketing Activities

Adidas is the sponsor of several clubs in the world (such as AC Milan, Bayern Munich, Chelsea FC, Liverpool FC, SL Benfica, Real Madrid, River Plate, Universidad de Chile, Deportivo Cali, Once Caldas, etc.). Also sponsors a number of football teams, among which are: Germany, Argentina, Spain, France, Japan, and Trinidad and Tobago, Mexico, with which it signed last October 4, 2006 a contract of more than 70 million, putting this selection among the 10 best paid in the world. Other selections to providing their uniforms are those of Greece, Nigeria, Finland, Romania, Venezuela, Guatemala, Canada, Paraguay and others.

Furthermore, Adidas is a supplier of a number of athletes, among which ...