LIVERPOOL JOHN LENNON AIRPORT

Liverpool John Lennon Airport

Liverpool John Lennon Airport

Aspects Of Marketing Mix

Liverpool Airport performed a foremost function in the World War and with infantry airplane building businesses Rootes & Lockhead (aircraft construct ) employed from the identical site. The runway was resurfaced from lawn to a hard exterior runway in alignment to cater for the bigger and heavier infantry aircraft.

After the World War the localized Authority did not retrieve command of Liverpool Airport from the Ministry of Aviation until 1961 following which time the conclusion was taken to assemble the present longer runway on land adjacent to the initial Airport, mentioned to as the Southern Airfield. The new Liverpool Airports runway was opened in 1966 and endowed Liverpool to become a 24 hour aerodrome - a position which has proceeded to the present day. In the mid 1970s the aerodrome moved to Merseyside County Council from Liverpool Corporation and 10 years subsequent to the five Merseyside assemblies following the abolition of Merseyside County Council.

Following the 1986 Airports Act, ownership of Liverpool Airport altered afresh in 1990 as Liverpool became the UK's first localized administration belongs to Airport to move from public part command to the personal part with British Aerospace obtaining a 76% most shareholding. In the mid 1990s £4 million was re bought into in advancing and increasing Liverpool Airports fatal, with new and bigger landside in addition to airside traveller lounges, furthermore Liverpool aerodrome amplified the appearances auditorium to hold up with the unchanging development in aerodrome passengers. 2001 Yoko Ono travelled to Liverpool aerodrome to reveal the renaming and re-branding to her husbands title (Dennis ,2007, 156)

Product

The first element is the product. This is fairly straight forward as is the tangible or physical item you are selling but there are three levels of a product; the core product offering, the actual product and the augmented product. It's important to understand the differences.

Liverpool John Lennon Airport, which coincided with the start of building on a new looking airport. The aerodrome became the first in the UK to be entitled after an individual. Yoko Ono returned to the Airport in March 2002 to together reveal a 7ft bronze figurine of John Lennon by well renowned localized sculptor Tom Murphy. The enforcing figurine is sited on the major traveller walkway overlooking the check-in auditorium and is apparently evident to all Liverpool Airport users.

Place

The place element of the marketing mix is defining how and where the product is being sold. In these days of online purchasing the place covers both the website and the physical distribution and delivery of the product once purchased. When developing your marketing plan you should cover all areas from the wholesaler, retailer and any storage or intermediaries along the way. Dropshipping comes into this context if you are selling but not distributing the final product to the end customer.

Price

The pricing of products has been written about many times and whether to price highly which may indicate quality or low to offer the lowest market ...