LIFELONG LEARNING

Lifelong Learning



Lifelong Learning

Question 1: Roles, Responsibilities and Relationships in Lifelong Learning

As the process of social media marketing involves a huge responsibility and complex nature of attracting consumers through the internet. The role and responsibilities of the individuals who provides training of social media marketing are worth to be discussed. So also the roles and responsibilities of the social media trainer are complex and provides a great deal of concentration to train the organization's staff in the social media context effectively. It takes great effort to make this process of training a lifelong education for individuals. This effective training in the field of social media will enable an organization to attract more customers and allow higher profitability for their organization (Barger, 2012, pp. 34).

The most significant objectives that an organization aims to achieve are mentioned below.

Learn efficiently from the market and respond to the customer needs as quickly as possible.

The marketing department should be guided and supported to enhance their activities, provide relevant data to the market trends and develop the relation between marketing activities of the organization with other marketing activities of other organizations.

Expenses of the launch of the product or services of the organization should be minimized by collaborating with effective social media sites.

A mutually beneficial experience should be created for the customers.

Support should be provided to the supply chain management by identifying the real time trends prevailing in the market.

Developing the best customer care and establishing the successful and stronger customer relationships and assisting the customers to find the best solutions for their problems.

Developing co creation strategies to minimize the mistakes and issues in the activities of product designing.

An organization also aims to be the facilitator of the conversation of the organization and emphasize on the concept of marketing with the audience.

Reduction of inefficiency in the marketing process. Reducing inefficiency increases the available product and knowledge of the usage of the product and also reduces the cost and expenses involved within support.

The most significant objective of the organization is to manage the activities of all the departments towards developing effective marketing strategies through social media and networking sites (Zarrella, 2010, pp. 32).

These are some of the most significant objectives and goals which an organization aims to achieve through the implementation of social media marketing in their business practices. Proper training about the concept of social media marketing and its implementation is very important to avail the benefits inherent with the implementation of social media marketing. The above mentioned objectives and other aims of the organization could also be achieved if proper training and education is required to the staff of the organization.

It is the responsibility of the social media strategist to provide the organization's marketing staff with sufficient information and training about the importance of social media marketing in today's business era. The success of an organization's social media marketing program will be dependent upon how well the strategist communicates the information to the marketing team and fulfils his responsibilities as a social media ...