LIFELINE

IS/IT with the Health and Fitness Company

[Name of the supervisor]

IS/IT with the Health and Fitness Company

Introduction

LIFELINE is a health and fitness club that provides a personalised background for its constituents to practise the requirements of their health and well being. It is a health club with all mod cons that suggests a variety of facilities containing experienced coaching in techniques of training, intended and beleaguered programs of training, in addition to expert recommendation covering constituencies as various as controlling body weight, diet, wellbeing and health, and standard of living.

This health club is an autonomous well-equipped fitness organisation. It provides an extensive variety of classes, training and supportive facilities for registered associates. Up till now, their stratagem has been victorious and the ambition of this fitness club is to boost the returns around 5% in this year; though with this demanding target there will be the unavoidable emergent troubles which should be prevail over.

IS and Strategy

The term "strategic alignment of IS" means first that the SI is the strategy of the company that provides individuals and business tools to implement it. The relationship between strategy and the IS would be a clear transcription, SI "drawing the consequences" of the strategy. For this to be a successful strategy must be explicit. It is not enough, in fact to define an IS, to say vaguely that we would like to do something: you must specify how it intends to do. Sometimes the period to which it engaged in defining the SI highlights the points on which the company is not voluntary, but erratic.

Scope of Report

This is first round information which will make an allowance for the various aspects and explores the configuration of the Information System and strategy of business and the role of practices of Information Technologies towards the aims and objectives of business. This paper also assesses the stipulations of the “Health and Fitness industry” and whether the existing aptitudes and potentials of LIFELINE health club fulfil these requirements. A bundle of suggestions will be presented which if carried out, will amplify the work out of LIFELINE so that it will be able to persist growing by supplying the uppermost echelons of provision to its members.

Methodology

This paper is stood up on secondary information collection method. Qualitative method will be used for intended study. It is more centred as differentiated to quantitative searching and majorly involves different methods of data collection. As stated earlier this paper will favour the secondary method. The idea of this type of study will be investigative and open-ended. This type of study is usually less costly and is very well-ordered by achieving data.

Discussion

Business Strategy

Penetration strategy is the technique of pricing to set a comparatively less entry cost initially, frequently below the ultimate price in market, to attract upcoming clients. This policy functions on the probability that the clients will move to latest product due to the less charges. The price by penetration in generall6y linked with the objective of marketing to increase the shares of market or ...