Letter

Letter

Letter

Dear Ahmed,

How are you? I really miss you. I know that it's been a while since we last talked but I came across an advertisement in the web about your favorite brand Abercrombie and Fitch (A&F), and I suddenly remembered how we used to see everyone in Kuwait wearing A&F. I started to become curious how this simple brand became a top selling brand in the world and especially in Kuwait. I went to their website and all I can see was male and female models wearing swimsuits I was shocked about how they advertise their brand then I started to look at their sizes I found out that they had from S to XL I started to ask around and my friend Nasser said that he wears Medium in other brands but from Abercrombie and Fitch he wears XL.

I was really shocked I started to think about the people who wears it. Did you know that A&F only hires models in there store and they make them walk in their underwear's across the store , don't get me wrong this is a great advertisement it attracts teenagers but I was thinking about the people who don't have a fit body what will they think about this brand. Nowadays and especially in Kuwait wearing A&F is considered “being cool” it's like the brand is saying if you don't fit in our clothes your worthless it's like there's a limited pass for a secret club and you can't get in unless you fit in.



The thing that's making me crazy is that there are a lot of Kuwaitis personalities who people look up to such as singers actors wear's A&F. The thing that I can't get through my mind is that there is no A&F store in Kuwait people order them online ...