LAW: MARKETING PLAN

A Five Years Professional Marketing Plan



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Executive Summary

Rolls-Royce is an international provider of incorporated power systems and services to the national aerospace, protection aerospace, maritime and energy marketplaces. The consistent long term strategy of company has doubled the revenue and increased the profits by more than five years in the last decade. Furthermore, the order book of company also provides the excellent vision of future growth of company along with good opportunities in order to meet effectively the profits margin and cash flow conversion. Rolls-Royce strategic marketing plan for 2013-2017 is a commitment of company in order to update its strategic planning for five years. The strategic planning for the years 2013-2017 will fulfil the commitment of an organisation with its vision and strategy.

Executive Summary2

Rolls-Royce Brand5

Customer Focused Business: Values, Vision and Strategy5

Values5

Vision.5

Strategy.6

The Business of Rolls-Royce7

Introduction7

Objective of Planning7

SWOT Analysis of Rolls-Royce8

Strengths8

Weaknesses9

Opportunities10

Threats10

The Market of Rolls-Royce12

Analysing the External Environment12

Competitive Rivalry12

Power of Buyers12

Power of Suppliers13

Threat of Entry13

Threat of Substitutes13

Business Operational Sectors of Rolls-Royce14

Civil Aerospace14

Defence Aerospace14

Marine14

Energy15

Revenue by Segments15

Success Factors of Rolls-Royce: A High Value Business17

A Decade of Growth despite Significant Challenges17

Principal Risks18

Market Summary of Rolls-Royce19

Marketing Needs19

Market Trends and Growth20

The Future of Rolls-Royce21

Marketing Objectives: Future Opportunity21

Financial Objective21

Rolls-Royce Approach21

Rolls-Royce Business Model22

References23

Appendices24

Economic impact24

Rolls-Royce Brand

Rolls-Royce is one of the leading well known brands in the world and it is famous for its excellent engineering and technological excellence. The brand is committed to provide the excellence in a trusted manner. The brand promise includes three components which are trust, delivery and excellence. The DNA of the company is composed of innovation, customers focussing by providing them products and services which they need along with pursuance of quality, reliability and on time delivery.

Customer Focused Business: Values, Vision and Strategy

Values: The firm is committed to deliver the excellent deliver.

Vision: The firm is committed for supplying better power in order to change the world. The vision of the company is to provide products and services with continuous innovation and improvement in operation in terms of science and technology along with deep understanding of customers needs by analysing all the available opportunities in a fast changing business conditions.

Strategy: The objective of the company is to become world class with competitive advantage in relationships with customers by supplying them world class quality of products and services in terms of energy and technologies. For achieving such objectives the company is committed towards highly cost effective procedures, efficient and simple operations and a string promise for operating functions always with great ethical responsibilities.



The Business of Rolls-Royce

Introduction

Rolls-Royce is an international corporation, providing included energy solutions for clients in civil and defence aerospace, marine and energy markets. The firm maintain the customers through a universal system of agencies, manufacturing and service facilities. In the past decade, Rolls-Royce has changed its big business. Today, the company is more universal, with over half order book from the Middle East and Asia. The assortment has become more diversified, both through pure growth and achievement, and has considerably amplified the revenues produced ...