KNOWLEDGE MANAGEMENT

Information & Knowledge Management for Managers

Executive Summary

Coca cola is a soft drink beverages retail business that serves both the markets i.e. business to consumer and business to business customers. It offers its services to small scale as well as large scale retail outlets in the form of packaged beverage. We live in an era where it is essential to search for knowledge. Today information is becoming increasingly important, and a necessity for any sector of human activity. Knowledge Management works as a system to manage collection, organization, refinement, analysis and dissemination of knowledge of any type within an organization.

The benefits of Knowledge Management will need to design implementation strategies. The managers and employees are able to increase the competitiveness of their businesses through innovation is a major benefit when it implements a successful Knowledge Management. Management Information Systems and their integration into business strategy is a key factor in creating added value and competitive advantages for the company. Internet provides access to a world of new markets and it is easier to enter than to convey a message by email.

The issues and obstacles, which are found with respect to the knowledge sharing in Coca Cola, are various. The culture of the company seems to be the significant issue for knowledge sharing within the organization. The employees are reluctant to share information and knowledge as the feel reluctant to share ideas and they think that there ideas will not be welcomed. By the effective implementation of information and knowledge management system, Coca Cola can maintain its competitive advantage over its competitors and overcome its remaining weaknesses. The framework will help the company to introduce of new products or services in a more effective way.

Table of Contents

Information & Knowledge Management for Managers0

Executive Summary1

Company Snapshot3

Literature Review4

The Benefits of Information & Knowledge Management in Organizations5

Information & Knowledge Management - Competitive Advantage6

Implications of the Information & Knowledge Management Systems7

Factors Influencing Knowledge Management8

Managing Information Systems9

Internet - Enhancing Information & Knwoledge Management11

Issues of Knowledge Sharing in Coca-Cola12

Effective Knowledge Sharing Framework13

Advantages of Effective Knowledge Sharing to Coca-Cola14

Conclusion16

Information & Knowledge Management for Managers

Company Snapshot

Coca Cola started operations from Atlanta in 1886 as a drug to relieve from headache by a pharmacist Dr. John S Pemberton. Later it became popular and was put into production as a carbonated cola drink. Currently, The Coca Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands. Its winning team comprises of over 92,800 employees globally. It has operations in more than 200 countries. Coca Cola Great Britain (CCGB) offers 21 brands and over a hundred products to the consumers in the UK. Its regional headquarters are situated in west London.

Coca Cola is a refreshing and invigorating brand and caters to the same market as such. Customers include the youth and young adults but kids and adults have also shown frequent consumption patterns over time. According to Coca Cola, (2011), it offers about 1.6 billion servings of its products to the ...