KNOWLEDGE MANAGEMENT

Knowledge Management



Knowledge Management

Introduction

The good old England, that's how you can briefly describe the style of famous brand Burberry. It embodies everything that we love the British style: restraint, elegance, minimalism is a noble and easy sense of humor that allows you to liven up drab. To this must be added traditionally the highest quality products of Burberry, as people with good taste can simply not resist it. Traditional fashion house Burberry is rooted in the brilliant Victorian era. It all started in 1856, when Thomas Burberry opened a small shop off the beaten path Hampshire of everyday wear. It was a small business and Thomas and his sons soon expanded, including through the creative owners. Burberry developed and patented a new fabric with a special structure that protects from the weather and created a sense of coolness in the heat. Fabric called “gabardine” made a splash in London and soon around the world. The fabric was appreciated by travelers and sportsmen, and then the by ordinary consumers.

Having conquered the proud Albion House, Burberry came with the collection of prêt-a-porter, sportswear and leather goods to the world markets, and also there was a great success. Finally, in 1991, Burberry ran the first line of perfume called “Society Burberry”. Today, organizations are faced with the pressing need for long-term competitive advantages. As a result, Burberry, like other organizations, has been taking actions in response to the changing environment. In this era, where organizational development has been facing rapid changes, there is an approach aimed at reducing risks at enterprise through knowledge management. The aim of knowledge management is to define the role of knowledge in business management, which adds value and part of strategic component.

Discussion

The Knowledge in the Field of Organization

Burberry generates new knowledge from the experience, skills and attitudes in the development of their own culture. It is essential for organizations to create an environment that stimulates knowledge in a convergence of human resource quality, the ability to manage information and the presence of an organizational model. The organizational model needs to implement and integrate the tools, techniques and methods for the effective process of knowledge creation. In this context, it is essential to have an unavoidable relationship between knowledge management, information management, technology management, organizational culture and human resource management (Rollett 2003, Pp. 196-29).

These elements ensure that the process is efficient. Knowledge management of Burberry requires efficient information management. Therefore, the success of knowledge management is invariably conditioned on how to make such management in the organization and the quality of the results that this process is capable of. Other elements, which are essential for achieving adequate knowledge management, are the use of technologies as essential tools for the rapid and adequate transmission, generation and dissemination of knowledge. In addition, the development of human resources and organizational culture acts as globalized organizations, which require a commitment at all levels and depends largely on its human dimension, which seeks to enhance organizational ...