KELLOGG

Kellogg



Kellogg

Introduction

The paper discusses three broader areas related to Kellogg. These areas include “Marketing Concepts at Kellogg's”, “Market Research at Kellogg's” and “Customer Segmentation”. For this purpose, the paper includes discussion and analyzing the utility of any three marketing concepts that are frequently used at Kellogg's, briefly discusses the purpose and utility of market research has in a market-oriented company such as Kellogg's before launching the Coco Pops Choc 'N' Roll Cereal, highlights differences between Qualitative and Quantitative research, critically discusses how Kellogg's can utilizes two primary and two secondary data sources for marketing purposes. Furthermore, as for the Customer segmentation at Kellogg's, the paper discusses four stages for developing the target marketing strategy, describes one ideal customer profile to target for one of its products and in the end provides three purposes, three Requirements and 4 Advantages of proper customer satisfaction.

Kellogg's is an internationally identified premier manufacturer of morning serving of food cereals - with constructing bases in 18 nations and a buyer groundwork including 180 countries. Over 100 years before, an instant of serendipity directed to male siblings, W K Kellogg and Dr John Harvey Kellogg conceiving the world-famous maize flake and with it, a morning serving of food institution. Kellogg's function is one of the strongest classes in the nourishment industry cereal and snacks (Susan, 2010).

Discussion

Sales and Marketing Concepts at Kellogg

Following three ideas are discussed here as used by Kellogg

The Customer Loyalty Funnel for Kellogg's Frosties

Types of Needs, Wants and Demands for Kellogg's customers

Product, Sales and Marketing Orientation at Kellogg's as Organizations

The Customer Loyalty Funnel for Kellogg's Frosties

Kellogg Frosties is one of the major products of Kellogg which is being sold and utilized in almost every part of the world where the product is available.

Kellogg's customer loyalty funnels focus on maintaining relationship with existing customers to retain them. Kellogg strongly believes that retaining customer saves more cost than attracting new customers. One of the reasons is cost research which is involved in attracting new customers. While in retaining existing customers, it becomes easy for Kellogg to save cost from other areas and invest in generating customer loyalty (Sewell, 2010). Kellogg is a market oriented company whose focus is on its customer rather than the new market. For the purpose of retaining existing customers and for its loyalty funnel, Kellogg focus on its core business values and focuses on satisfying customers needs and wants. Customer loyalty creates word of mouth which indirectly becomes a marketing tool for Kellogg Frosties.

To effectively manage customer loyalty funnel, Customers are assured on-time delivery because the supply is managed effectively. Deliveries are costs that the creative capacity of the engine truck engine is used effectively. Retailers like Tesco and ASDA advantage because they are kept supplied free storage. Consequently, their book yields good back, because buyers are usually able to buy Kellogg's.

Types of Needs, Wants and Demands for Kellogg's customers

Needs, Want and Demand are the three key factors that are important to be realized to develop a marketing ...