KELLOGG

Kellogg- Case Study



Kellogg- Case Study

ANSWER1)

Product, Sales and Marketing Orientation at Kellogg's as Organization

Kellogg has always focused on their marketing which enables them to introduce a new product and their success converts in to huge sales.

Product

A product for Kellogg is anything that can be offered to a market in order to satisfy a customer's desire or need. The product is part of the marketing mix of the Kellogg, together with price, distribution and promotion, which make up the 4 Ps. The buyer receives when purchasing Kellogg products: the product itself (good or service), the packaging, the warranty and services complementary. For Kellogg the product must meet the need of the consumer which is the first preference of the company. A commercial product is more than a good or service that meets a specific need. A Kellogg product is actually a combination of attributes: Design, Colour, quality, cost, packaging, size, length, weight etc. These attributes, which may appear from a perspective side and not merely utilitarian COMPETING, are determinants frequency of Kellogg success or failure of many products.

Sales

Kellogg sales have always been shooting up since its existences. The term sale for Kellogg means the selling producer for a product in response for the money, without which the activity cannot be completed. For Kellogg sales is the output of the entire system of the organization rather than one department. The best part of the sale concept in the Kellogg is that when the decision is made by the Kellogg management to increase the sales, the sales person gets on the track to increase the sale through their innovative ideas.

However, it is also very important to know how to position and display these products, so those products not fade away from the eye of the customers which becomes very difficult to end up buying. Striking and attractive displays, especially at breakfast time which can assist in enhancing the sales of Kellogg's cereals. As part of Kellogg's commitment to be the category leader in both cereals and in bars, Kellogg developed a range of materials tailored to ensure customers Foodservice good product visibility. Moreover, due to above sales concept adopted by the Kellogg, Kellogg cereal profit and revenue made U.S. economy strong.

Marketing Orientation

Kellogg is a marketing oriented company whose main focus is on the customers. They have always adopted a process which comprises of three steps. In the first, customer needs are investigated by Kellogg management. In a second step, the information is distributed throughout the company and the products are developed. Finally, Kellogg management analyze customer satisfaction and makes adjustments deemed necessary. Marketing and sales concept differs nevertheless they have the similar aims to capture the market share in competitive market.

The selling environment is enhanced through marketing and plays a significant role in sales. For instance, if the marketing departments of Kellogg produce a huge list of potential customers this can benefit sales. The goal of marketing is to increase the quantity of potential customers and their interaction with the ...