JOURNALISM

Journalism Research Assignment



Journalism Research Assignment

Introduction

Relationship between journalists and public relations (PR) practitioners of government institutions or political parties has received a widespread attention from the researchers of communication and media sciences. It is very interesting to see that whether it is a journalism professional or public relations practitioner, they both possess many professional similarities. However, regardless of similarities in both sides, the relationship between the both constituents is usually found with some complexities and ambiguities (Fedler & DeLorme, 2002). This is because as it has been seen that the level of cooperation is significantly low as well as concept of trust if missing. This situation leads to a conflicting state where tensions between journalists and public relations professionals become norms of the game. Modern technologies (satellite, e-mail, Internet, pagers, personal computers, etc., etc.) allow the press to be scratchpad, the information space, not only expands, but becomes, so to speak, it is intense, compacted, "producers" and "consumers" of information are constantly changing places and not just a monologue is replaced by dialogue (Djankov, 2001).

In today's world, media is most influential elements for the society. There are various kinds of media such as print media (news paper, magazines) and electronic media (television and internet). Media is supposed to be medium or mean to communicate with large number of audience such as television. One can communicate with his or her target audience such as particular type of magazines. It is the responsibility of a journalist to provide the information to his or her viewers. Journalist should report about the events and incidents happened in their society. There are many ways to design the presentation of any news, report and event. It is a fact that the presentation of any report has influence on the readers or viewers who are interested in that report or news. The decision relating to the presentation of the report should be determine by the editorial staff, not by any person outside from the editor office.

Modern researchers, classifying the press, including offering alternative, pair of socio-cultural models of journalism of present time, corresponding to the main cultural communities and allow to consider the complex manifestations of this activity in their organic integrity: global - regional, formal - informal, continental - island, quality - the tabloid, democratic - totalitarian, print - audio-visual. There is a growing stream of electronic media: television and the Internet bring down an avalanche of customers to images - vivid, moving, and sounding. Paper media is at war on several fronts. It is, therefore, important to realize that relationship between journalists and PR practitioners requires a serious attention as well as more research as this area plays an important role not just in the growth of media industry but also brings reforms in political and governmental systems.

Discussion

There is no doubt about the fact that Public Relations (PR) has proved to be an important and powerful industry in past few decades. As Public Relations (PR) has developed rapidly and become a growth industry, it has ...