IT - A catalyst for change



IT - A catalyst for change

Introduction

Right from the start, internet played a vital role in the development as well as prosperity of an organization. During the last decade, Google has just started to strive in the competitive market and has now become an international advertising model for the world. By the end of the decade, Google has more advertising revenues than any other existing firm. What impact does it have? The answer is quite simple and is causing a tectonic shift of various advertising markets to the digital world causing the industrial to reshape and redefine its skills.

Apart from that social media; including, Facebook, Twitter and various other sites are also word of mouth of everyone. Most of the firms are using the social media as a medium to incorporate new product ideas along with a proper channel for enhancing their sales. Also, the social media do have an important impact for running campaigns for the environmental regulations and is the catalyst for various global changes (Laudon, K., & Laudon, J., 2012). The implication of information technology in the prosperity of various firms are discussed as below;

Sales and Marketing grounds

Marketing and sales organizations are the one who have harnessed the powers of the IT systems up to a greater extent. Although, the system basic responsibility is to sell the products and services which any organization has to offer. Marketing is related to pinpointing and meeting the needs of the customers along with various advertising and promoting those very products, as well as services. On the other hand, sales are related to make contacts with customers and also selling products and services. This task can readily be done by incorporation of IT services. (Laudon, K., & Laudon, J., 2012).

The incorporation of online channels to track the transaction scrutinizing the results of campaigns along with monitoring the customer activities are some of the key features of the linking IT with marketing services. Most of the famous marketing firms; like, UPS, Starbucks, and Southwest Airline incorporated the IT systems in their organization which and has unleashed horizons from the moment they launched their apps in various platforms.

As discussed earlier, the incorporation of social media has also altered the marketing horizons. Most of the firms make use of various tools like Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Customer Relationship Management (CRM) as the ...