Introduction to Business

Introduction to Business

Introduction

Developing a marketing strategy and a unique selling proposition, requires a firm to consider the 4P's of the marketing mix which include product, place, price and promotion. These four factors are the foundations on which the company generates sales (Horden, n.d). A product may be anything which is offered by the company to satisfy consumer needs and wants, they can be profitable or generate potential profits and meets all the requirements and complies with the governing bodies of the country in which the product shall be offered. Placement or distribution involves making the product accessible for consumption ...