Internet Technology, Marketing, and Security



Internet Technology, Marketing, and Security

Introduction

Since the time of technological development, information technology emerged as one of the most powerful means of communication. It not only served as a means of communication for social, political, and entertainment purposes, but it also served as a major source of business communication in modern world. All these technological advancements in media resulted in reducing the distances and bridging communication gaps. It also resolved the problems of travelling and waiting for letters to receive through traditional posts. Fast communication and media technology provide fasts and assessable means for business progress, decision making, and directly communicating with the consumers. In order to address customers, social media served as a major source through developing attractive marketing strategies and using variety of techniques and ways to address the public, at local and international level. Internet technology provides ways to access the customers directly and to have customer feedback. It also results in ending communication gap between consumer and organizations. Feedback also assists in bringing improvement in the product quality, according to public demand and choices.

Discussion

Social Media

According to Wilson (2010) media is associated with a number of different categories associated with the customer review, business blogs, and various other aspects associated with society. Social media is associated with tools and techniques to share information with the public. It is online system of network, which is associated with sharing interests, news, views, and information in an open process. The information and other data in these sites are considered as user generated. Every individual who have access to internet is free to post whatever he likes to share with others. It is not only limited to written content, but social media also allows sharing of photos, videos, music, likes, dislikes, and even the books of interest (Papacharissi, 2009). This allows a wide opportunity to communicate in social network without only slight restrictions.

Evans (2012), lists various items included in social media such as text, words, pictures, videos and many other things with opportunity of sharing it with people through internet. There are various websites which serves as a social media network, not only to bring people closer, but it also allows people to know about every new product enter in market and offering any services. Some most common example of social media sites are Wikipedia and Facebook. There are a number of different other websites, blogs, search engines, networking sites, and various other means. These sites not only provide a way to communicate and share, but a major plat form for the business organizations to attract customers.

Social Media Marketing: Reasons of Popularity among Businesses of All Sizes

Social media marketing is a very broad term associated with bringing major changes in the social and cultural factors associated with the marketing business. Media and marketing both are very complex and broad concepts and fields and in which there are various advancements. In the world of business, social media also allowed a number of different opportunities for the ...