INTERNET MARKETING

Internet Marketing

[Name of the institute]Internet Marketing

Introduction

With rapid advancement in technology and increased competition from not only domestic producers, but also from international suppliers as a result of increased globalization, businesses are struggling to survive in the market. However, it has become difficult to remain profitable with fierce and intense competition; thus, in order to gain a competitive edge over rivals it is essential to effectively advertise products and persuade customers to remain loyal to the brand (Johnson, 2009). Internet marketing has propelled as an efficient approach to advertise products and services to target customers globally by eliminating geographical boundaries. Internet marketing has taken the business world by storm; therefore, every business should consider adding social media to their marketing mix.

Online Marketing

Online marketing can be defined as a process that enables businesses to gain website traffic or attract customers through various social media websites. Programs that are developed for online marketing usually emphasizes on exerting efforts for developing content that will attract the attention of consumers and simultaneously it will motivate the readers to share this information with their social network that they build through different social media websites (Contractor, 2009, 743-747). Therefore, this facilitates in delivering numerous business messages from consumers to consumers that are users of social networking websites. This type of marketing is mainly focused on word of mouth, which depicts that is particularly results in earned media instead of paid media. Social media is mainly a platform which anyone individual can easily and conveniently access that has access to internet.

Online Marketing Approaches That a Current UK Web Start-up Company Should Adopt

The recent explosion in the individual use of websites such as MySpace, Facebook, YouTube and others, has generated a lot of buzz in the media. This buzz has not been without valid reason, as is evidenced by the amount of traffic these sites draw and the valuation being assigned to these companies. It is puzzling that there are no significant revenue streams to justify those valuations (e.g., Google acquisition of YouTube for $1.6 billion and Microsoft's investment of $240 million in Facebook). The number of users visiting these sites as well as the growth rate exhibited by such websites is staggering. This increased usage of these websites suggests increased practice of social computing.

As argued correctly by Sohn and Lee (2010), the dimensions of perceived interactivity should not be integrated into one score, since that dilutes the investigation into the differential impacts of these individual dimensions. So, instead of determining a single composite score and evaluating a medium for levels of interactivity on a gradient, we suggest that these dimensions should be independently measured before their relationships with suitable outcome variables are studied.

Following are the different approaches that can be adopted for a start-up:

Info-Publishing and Marketing

For a newly started business it is imperative that its target market should have correct information about the product and services that it offers and various other important information. These are the information that creates brand ...