INTERNET MARKETING

Internet and Interactive Marketing



Internet and Interactive Marketing

Thesis Statement

Internet and interactive marketing has created an entire new era for opportunities for the businesses as well as consumers.

Introduction

Over the past few years, as the real time systems and network infrastructure systems have continued to become real time, online marketing and the relevant concepts have gained wide popularity all around the world. Internet and interactive marketing are the concepts that not only support and enhance the business models of the involved companies, but also provide significant facilities to the consumers. This essay discusses the major principles, benefits, issues and applicaitons of the internet and interactive marketing. The paper also describes the recently launched website “Pinterest”, from the perspective of benefits and risks for the company.

Discussion

Internet marketing can simply be defined as the act of marketing the products or services over the internet. This marketing strategy has got wide popularity among the marketing techniques, over the past few years with the advancements in information and communication technologies. The executives consider internet marketing as the most successful marketing techniques, due to the fact that internet has become a part of nearly everyone's daily life. The internet marketing does not only include putting advertisements on the websites, but also include marketing through the emails and other wireless media. Internet marketing involves the combination of marketing concepts and the internet technologies. Also, includes the information technologies such as web development, management, and databases (Charlesworth, 2009).

The concept of outsourcing helps the companies in executing internet marketing process efficiently. The companies don't have to develop all features of their online marketing website themselves, but they can always outsource some or most of the features to the vendors. For example, most of the companies don't develop the back office features such as credit card transactions, shopping cart or check out themselves, but these features are taken from the vendor (Applegate, 2009).

With the rapid growth of information technology and cyber space over the past few years, the E-commerce has introduced and gained popularity in various business organizations. Nowadays, most organizations rely on their dynamic and attractive websites for selling their products. For serving the purpose of effective sales, organizations utilize the effective online media marketing techniques.

Various types of internet marketing are widely used these days. Some of the most common types on internet marketing being deployed by the companies are as follows:

Display Marketing

The companies use the third party websites for placing the online banners about their product/ services. This strategy helps the company, in diverging the prospective customers from third party website to its own website. Once the prospective customers enter the company's website, they get awareness about the company and its products. The marketing team can place attractive product or discount offerings on the banners so that more population can come to their website. This significantly helps in increasing the sales and promotion of existing as well as new products.

With the increasing interest in social networking of the people of all ages, the display marketing has become ...