Internationalization

Internationalization Process of Apple Inc

Introduction

The expansion of the business in the international markets has become very important for most of the companies. However, only those firms should opt for the international expansion of their businesses which have proper resources and competencies. Similarly, the preferences and needs of the host countries should be properly understood and analyzed. Today most of the leading companies are planning to operate internationally. Apple has been working diligently on its objectives relating international business. As of 2012, Apple had almost three hundred and ninety four retail stores in almost fourteen countries. When any company decides to operate internationally, it faces a lot of problems. Similarly, they have to take many competitive decisions. Among the most important decisions that a company faces when it opts to go in the international market is that how it would reduce the costs and how it will handle the pressure for the local responsiveness. Global business strategy in simple words can be defined as the business strategies employed by the companies, firms and businesses which operate internationally and serve customers throughout the world. The products of apple have such distinct qualities and features that it is very difficult for the competitors to meet their techniques. Every electronic device that the apple produces is very unique and different which can be used throughout the world. Similarly, every product is entirely different from its competitor. The focus of Apple is on maintaining the relevance and quality rather than increasing the quantity of its products.

Discussion

Overview of Apple Inc

Apple Inc. (Apple) was incorporated in 1977 in Cupertino, California. It is involved in the design, manufacturing and marketing of media devices and mobile communications; similarly, it deals in portable digital music players, personal computers and sells a variety of related services, software's, networking solutions, peripherals and third party digital applications and content. The products and services provided by the company include ipad, Mac,i phone, Apple TV, I Cloud and a portfolio of professional and consumer applications, the OSX and iOS operating systems. Furthermore, the company is also involved in the sell and delivery of digital application and contents through its iTunes store, Mac App store, App store and iBook store.

Internationalization of Apple Inc

The company is involved in selling its products throughout the world with the help of its retail stores, direct sales force and online stores. They also take the services of the retailers, wholesalers; value added sellers and third-party cellular network carriers. In February 2012, app search engine Chomp was acquired by apple. Similarly, in order to map applications for the smart phones Apple acquired Silicon Valley startup, WiFiSlam in March, 2013. Apple has the honor to be the world's second largest company of information technology after Samsung Electronics. Similarly, after Samsung and Nokia it is the world's third largest maker of mobile phones. It is a great achievement for Apple that it was named by fortune magazine in 2008 as the most admired company in United ...