International Marketing PG

International Marketing PG

Table of Contents

EXECUTIVE SUMMARY3

Company Overview4

THE VISION AND MISSION OF THE ORGANISATION7

PESTEL Analysis - Political Factors7

PESTEL Analysis - Economic factors8

PESTEL Analysis - Social factors8

PESTEL Analysis - Technological9

PESTEL Analysis - Environmental factors10

PESTEL Analysis - Legal factors10

AN ANALYSIS OF THE TOTAL AND THE TARGET MARKETS10

Descriptive11

Objectives11

Identify the Segmentation and Target Market12

Market Growth23

Market Maturity23

SITUATION ANALYSIS (SWOT)23

Strengths24

Weaknesses24

Opportunities24

Threats24

MARKETING TACTICS AND STRATEGIES28

Product29

Price30

Place30

Promotion31

Advertising plan32

Public relations33

Impact of Channel Management34

Budget-Controls35

Pricing objective36

Advantages36

Disadvantages36

Quantifiable Elements37

New product introduction39

Entry Timing & Involvement Level41

Managing Cross-Cultural Business Partners42

FINANCIAL ASSESSMENT AND FORECASTING46

PURCHASING DECISIONS AND IMPACT OF THE MARKET STRATEGY46

Describe the Organizational Buyers and Consumers47

EXECUTION AND IMPLEMENTATION OF THE PLAN48

CONCLUSION50

Executive Summary

This Marketing Plan will provide an overview of the suggested Plantronics Bluetooth Lanyard. Several states have enforced laws banning usage of the cellular telephone while going by car, except the person going by car can be hands-free, and concentrate on driving. Bluetooth or hands-free headsets are the response to be compliant to such state and localized hands-free laws. Due to the expanded sales of Bluetooth apparatus, buyers evolved a require for protected storage of these apparatus when not in use.

The Lanyard is the flawless accessory to persuade the desires of those buyers while carrying state and localized laws in stopping misfortunes and other contradictory accidents on the road. With today's very fast paced expertise, buyers are looking to find apparatus that are conducive to their desires, even if not recognized yet. Because the Plantronics Company is a established foremost of wireless hands-free apparatus, it is only fitting the business locations buyer storage matters for the Bluetooth devices.

International Marketing

Company Overview

The Plantronics Company begun with a concept of broadcasting in a new way and started producing headsets for NASA. The first Plantronics head was damaged in outside space in 1962 but most will recall in 1969 when the Lunar Module Eagle 1 set down on the moon and Neil Armstrong uttered those well renowned phrases through his Plantronics headset.

With hands-free going by car laws going into result over the Australia, wireless headset (Bluetooth) sales have expanded for Plantronics. Bluetooth expertise is an very good choice to consider in states, which need hands-free operation of cellular phones. Currently, six states have taken up the hands free legislation for those over the age of 23, and 21 states have enforced hands free laws for those less than 23 years of age.

Many persons who have the Bluetooth devices manage not like fair the cyborg look of wearing the headset when not in use. To put this device in a pouch or purse would inescapably impairment the device and is not very accessible should one desire to connect rapidly to a call by the headset. The proposed product design is to use an living product (lanyard) to convey all forms of Bluetooth devices effortlessly and safely. The slim string on the base of the lanyard (Figure 1) is made into a slipknot that aligns round the unit, with the earpiece as the protected point. Figure 2 is another demonstration of how an earpiece may gaze adhered ...