INTERNATIONAL BUSINESS

International Business

International Business

Question 04: Does it standardize products or adapt them for different markets?

Wal-Mart is the world's biggest retailer. In detail, it's the world's biggest business, with sales last year totaling almost $220 billion. Of that total, $35.5 billion were from the fast-growing Wal-Mart International Division. Wal-Mart is increasing at an unbelievable clip, both at dwelling and abroad. In the early 1990s, its sales were a little less than $85 billion; it had 2,200 shops and no worldwide division.

Wal-Mart's worldwide expansion displayed blended performance. Although the percentage of worldwide sales has developed considerably from 9% of total ...