International Marketing

[Name of the Institute]

International Marketing

Q1

Impact of Globalization

The phenomenon of globalization has effectively presented the multinational organizations such as L'Oreal to venture in to the subcontinent market. These organizations realized that if they were able to effectively analyze the Indian market, and through an innovative marketing approach make credible inroads in the local market, they would have a great opportunity of exploiting one of the largest consumer markets in the world. L'Oreal India's COO Dinesh Dayal has clearly stated that there is a significant opportunity for foreign brands to invest in the Indian market, as the consumers have a preference to ...