International Marketing

International Marketing

Introduction

Nowadays trade has become very important and is part of everyday economy. In this globalized world, economies must have tools in order to gain advantages over their competitors, not only the domestic market, also those from other parts of the world that every day more. International trade is an important tool for national economic development, since it means increased productivity, increasing total production. States that export their goods to other countries are significant economic benefits through development of specialized industries, which have a relatively higher efficiency in comparison with countries that produce similar products. For any society, international trade is the possibility of opening to the outside world by exporting and providing the means to buy what we cannot produce itself. But when you put your fingers in the gears, it often loses his arm. Indeed, if the effect of international trade is to improve the lives of those who indulge, it has its own constraints. In this paper we are going to analyze cattle as a product exported from Australia to Indonesia, for this product we shall be analyzing market entry opportunities by developing country brief and barriers to entry in the market.

Indonesian Market

Before highlighting market entry opportunities we would briefly have a look at Indonesia's market. Despite massive exports of oil, natural gas, tin and rubber, the Indonesian economy remains agricultural. One of the largest Southeast Asian economies is economy of Indonesia. The main foreign markets of Indonesia are Japan (22.3%), United States (13.9%), China (9.1%) and Singapore (8.9%). The main suppliers of imports to Indonesia are Japan (18.0%), China (16.1%) and Singapore (12.8%). The main import of Indonesia includes machinery and equipment, chemicals, fuel and food. Accused Indonesia's economy falling exports and grew by 6.3% in the first quarter of 2012 over the same period last year. It is the slower pace of the past 18 months (Biro, 2006).

The strength of domestic demand, foreign investment and government spending has managed to contain the fall in exports. Economic growth has slowed slightly. L In the last quarter to economy grew by 6.3%, compared to 6.5% the previous quarter. The data are consistent with government expectations and reflect a stable economy but also show that maintaining the spectacular growth of recent years will be difficult given the international situation. It is the first time in the last twelve months the growth is reduced and represents the slowest pace of the last eighteen months. However, Indonesia continues to attract foreign direct investment - has increased 30% last quarter, and unemployment has fallen in a year five tenths to stand at 6.3%. Rising inflation and its impact on domestic consumption is a major concern for the future. Unlike other Asian economies heavily dependent on exports, domestic consumption in Indonesia is about 60% of GDP. The weakness of the currency can get consumption. The Indonesian rupiah has depreciated by 8% against the dollar in the past year. The Indonesian government expects to end 2012 with overall economic growth of ...