International Franchising Business Plan - ABC Med Spa, Laser and Hair Transplant Services Company

International Franchising Business Plan - ABC Med Spa, Laser and Hair Transplant Services Company

Objective

The scope and aim of this International Business Plan is to formulate a policy which is international in nature, in order to, to explore the potential and future of the establishment of ABC Med Spa, Laser and Hair Transplant Services Company in the country of Tanzania. The business plan will serve as the guideline for the company in question to establish and expand the services to Tanzanian customers. The cornerstone of this project is to identify suitable strategies, such as Franchising and will also deal with the regulations in Tanzania. The crux of this assignment will be to facilitate the management of the company in identifying the successful approach of exporting the services from USA to Tanzania.

Table of Contents

Objective2

Introduction5

Discussion7

A.Overview of Target Country - Tanzania7

Location7

Economy7

Culture9

Population10

System of Government12

Transportation system, Logistics and Channel of Distributions13

B.Regulations and Export Business Plan15

Market Research15

Demand of Product15

Trade Regulations, Standards, and Customs16

ISO-900017

Commercial Dispute Resolution17

Local Production18

Use of Private Label Manufacturer18

C.Strategies for entering Tanzania18

Exporting Strategies - Franchising18

Promotion Strategy19

Pricing Strategy20

D.Financing Strategy20

Sources of Financing23

Forecasted Sales Projections23

Projected Cash Flow24

Conclusion26

References27

Introduction

The essence of the project is to establish a start up or international franchise of ABC Med Spa, Laser and Hair Transplant Services Company in a suburb location of Tanzania. The main reason is to cater to the increasing need of customers, especially Tanzanian women for beauty and cosmetic requirements. The location of the Salon will be based in the heart of Dodoma, where there is a huge population of potential customers. The feature that makes ABC Salon different from most of its competitors is the added advantage it provides to its customers by offering unparallel, international, and US based expertise in the field of beautification and cosmetic surgery.

Discussion

Overview of Target Country - Tanzania

Location

Tanzania is an African country, with an area of 945,087 km², and is located in the southern hemisphere, i.e. in East Africa. Its natural boundaries are formed by the Indian Ocean to the east, Mount Kilimanjaro and Lake Victoria to the north, the River Kagera in the northwest, the Lake Tanganyika to the west, Malawi to the south-west and the river Ruvuma south. The country has land borders with Kenya and Uganda to the north, Rwanda and Burundi to the northwest, the Democratic Republic of Congo to the west, Zambia and Malawi to the south-west and Mozambique to the south (Nakamura & Pelnar 1989).

The country enjoys semi-arid climatic conditions in the north; however the presence of Tsetse flies in certain parts of central and western location of the country has compelled the population reside in clusters in the rest of the country.

As compared to its neighboring countries, Tanzania enjoys close proximity to the Indian Ocean and generally a port will facilitate the establishment of a Med Spa Franchise in the country as cosmetics and other beauty related products can be imported cost effectively into the country.

Economy

Tanzania is one of the poorest countries in the world; however, in terms ...