International Business Discussion Questions

International Business Discussion Questions

Answer 1

As an international marketing manager for my final business plan, I will prefer to standardize the market mix of my product for the reason that standardization which is actually the exercise of similar marketing mix in each and every country of the world is appropriate for my organization as it operates further than its home country India. My organization manufactures personal computers which are sold worldwide with almost similar specifications.

Therefore my reason of preferring standardized strategy over the localized one is that global standardization has its own benefits. While people travel in different countries, ...