BUSINESS QUESTIONS

Business Questions

Business Questions

How many accounts?

We do not have accounts, we are a in the retail business.

Market coverage?

Up to this point we have only been involved in internet sales within the United States. We are hopeful that a direct 3M distributorship will open the possibility to hire sales agents for direct sales to our local market in North Jersey.

How often do you do promotions, mailings, etc?

We advertise, but do not provide promotional incentives as of yet as we purchase through a wholesaler of 3M and we do not have the margins necessary to do so. We are planning for it when we will be at a more stable position.

On average, how many places are sent and people reached?

Although we do not have promotions, our advertising reaches approximately 300 to 1,000 people per day, depending on the time of year.Toward what market segment is your coverage directed?

We are currently focusing our efforts towards online shoppers; medical/nursing students, doctors, nurses, EMTs, that are looking to purchase a stethoscope, but are either too busy to go out to a store or there is no store location nearby.

What type of follow-up do you do?

We send out thank you letters with every purchase. We outline the benefits of a 3M Littmann product in the letter and invite and questions or concerns they may have about the product. We provide full contact details including phone number and email. In the future we hope to set up email marketing to contact the buyers and give us feedback about the product after a certain time period of use. This will be very helpful for us in knowing what the customers thinks of us and how we can further improve.

How many field reps?

Currently, we have none. With a distributorship arrangement, and with the permission of 3M, we hope to expand the business locally and hire field reps.

How do you provide customer service?

We try our best to provide quality and customized service, primarily by phone and email. Whichever method the customer prefers to contact us, we reply through their preferred method. We even communicate through texts and IM's with many of our customer. It is a new age and technology is ever-changing, so, we adapt to our customers' needs. We try to fully gather all available information that the customer is giving us with regard to their problem or concern. If it is a technical issue with the product, we do our best to resolve them immediately. If it appears that a defective product is in question, we provide the option to replace the unit or provide the contact details for 3M Littmann's warranty service if the was not a recent purchase. We are polite and professional at all times and we never give a customer a difficult time about any issues they may have and we fully address all of their concerns. We believe in the “customer first” concept.

Briefly describe your marketing plan?

Currently, our main focus is people who shop online, who look for convenience and also are ...