International Business

International Business

Introduction

This research paper is based on International Business. The name of the chosen MNC is Needs Super Market. This super market operates in United States but the management of company is planning an international expansion. It became apparent that the effectiveness of international business depends on understanding the cultures of other countries, cultural differences between nations and ability to adapt. With international expansion, Needs Super Market can stimulate profitability and increase the growth rate in the long-term.

In the practice of international business and expansion, the corporation attempt to use its organizational culture in another country, usually leads to failure, because it goes against the values and behavior of national stereotypes. When Needs Super Market wants to develop its international business, it is often necessary to relocate its production, management and marketing. To do this, the company should develop its foreign subsidiaries, and the problem of cultural differences appears between employees of the subsidiary, who are mostly indigenous and the parent company, which should be managed by nationals. The main difficulty encountered by these multinational companies is the harmonization of the various business practices (McCarthy, 2002).

International business for the Needs Super Market includes intercultural communication. International Communication may include all aspects of cross cultural management in terms of employee delegation, motivation and satisfaction.

Discussion and Analysis

Needs Super Market as multinational company need to develop cultural empathy in international business environment. Working effectively in an intercultural setting requires specific skills and knowledge. It is indeed necessary to adapt to the cultural values of the group and the individual. These values may have a significant impact on the working methods and communication of individuals in Needs Super Market. Needs Super Market must realize that it is important to learn more broadly about the country or the company where it operates, because many behaviors, attitudes or values are different from those that are know in our own country or company of origin. It is often the case in particular of the relationship with time: accuracy, turnaround time, duration of project implementation, the waiting time, time management, how to conduct a meeting etc (Ferraro, 2005).

I believe that the training of international cultural management at Needs Super Market would raise awareness about the modes of different cultures in a professional manner with the tools and techniques necessary to carry out any task performed in an intercultural manner. Effective cross cultural trainings at the Needs Super Market can enhance working relationships in productive way. There are various benefits of the international cultural training for the Needs Super Market such as it will improve intercultural communication skills, global employees will understand their own culture in a better manner and will understand other cultural differences (Mead, 2009).

The political international environment of Needs Super Market consists of government, laws and ruling parties in the country in which the company is willing to commence its operations. Riots in a political climate of Needs Super Market may affect the operations of Needs Super ...