Internal & External Analysis

Abstract

This research will investigate the critical elements affecting the ability of firms in Morocco to cultivate their technological capability through imported technology. The main objective of this study is to examine whether foreign acquiring firms contribute towards the enhancement of technological capabilities of local firms established in foreign markets, especially in Morocco. Given that drivers promoting technology acquisitions from acquiring firms have been largely neglected in the literature, this research attempts to identify key factors influencing this phenomenon. Although many studies have discussed knowledge exchange through international acquisitions (IAs), little attention has been given to small and medium sized local acquired firms (SMLFs). Park and Ghauri (2011) have used a list of all the Korean firms acquired by foreign MNEs from Foreign Direct Investment published by the Ministry of Knowledge Economy (2008).

This research will use the same research framework used by Park and Ghauri (2011), in order to identify the key factors affecting technology acquisition and apply this to Morocco. Park and Ghauri (2011) argue that three fundamental constructs influence technology acquisition in SMLFs: firm-specific resources of knowledge acquirers that include human capital, intent to learn and international experience, trust and organizational compatibility (trust, compatible organizational culture, and business relatedness), and lastly, collaborative support by knowledge transferors that include active assistance of foreign acquiring firms in technology management, and the participation of foreign expatriate experts. Not only internal factors are relevant but also external factors need to be taken into consideration. Since firms in developing countries may not possess sufficient capacity to absorb invaluable new technology compared to firms in developed economies, then educational institutions and in particular the government supports are crucial factors for them to develop their technological capabilities. It is not only the role of foreign acquiring firms in contributing technological capability to IAs in target markets, but also the external factors government support, the recipient technology infrastructure and the mode of technology transfer are key elements that have an impact on technological capability.

This research will replicate the same conceptual framework used by Park and Ghauri (2011), and take into consideration the external factors, the government support, the recipient technology infrastructure, and the technology transfer mode .These three characteristics will be used and investigated in this research, when looking at the case of manufacturing firms in Morocco, especially within the electronics and car industries.

Abstract2

Analyzing the Internal & External Factors of Company - Delfingen6

Internal Analysis - Delfingen7

Strengths7

Weaknesses10

External Analysis - Delfingen11

Opportunities11

Threats12

Strengths13

Weaknesses13

Opportunities14

Threats14

Company Overview15

Company Profile - Delfingen 15

Company Profile - SEBN 16

Analysis of Internal & External Factors16

Customized Application16

Benefit for SEBN17

ERP is a Complete Package for the company17

Benefit for SEBN18

Improves Processes18

Benefit for SEBN19

Strengths19

Continuous Improvement Approach - Kaizen20

Quality Management21

Conclusion22

References50

Internal & External Analysis

Introduction

This research paper intends to analyze two companies based and located in Morocco. One is Delfingen and the other is SEBN. A number of crucial aspects influencing capabilities both companies are examined. Delfingen Industry SA takes part in the outline, assembling, and offer of wiring saddles assurances for the car business worldwide. The organization offers different items, primarily ...