Internal and SWOT Analysis of Kraft Foods

Executive Summary

In this writing the well established company 'Kraft Foods' internal and external analysis is conducted in order to determine whether the company is stronger on its strength or possess serious weakness. Kraft food is a manufacturing and processing company in the industry of food and beverages. The competition in food and beverage industry is becoming intense everyday. The company at present has been able to survive lucratively in the competition due to its competitive pricing and high quality products. The strategies and frequent analysis of both external and internal market enables the company sustain its reputation and retain its loyal customers. The company needs to sustain its quality by pacing its speed with the global world and changing its strategies according to the global changes.

Internal and SWOT Analysis of Kraft Foods

Introduction

Kraft Foods Inc. is an American manufacturing and processing conglomerate. The company was firstly established 1903 by James L. Kraft. The company was originally established as a cheese delivery service but with time the functioning of the company shifted and got engaged in the manufacturing, processing and packaging of foods and beverages. Since the time of its inception the company has outgrown itself as a successful manufacturing and processing company especially in the industrial sector of food and beverages. The operations of Kraft foods are wide spread across 72 countries and the product has been successfully made available in more than 155 countries. The products Kraft Foods ranges from fresh, packaged, prepared, alcoholic and non alcoholic foods. Some common and most successful brands that Kraft proudly owns are Ritz, Oreo, Nabisco and Post Cereal.

Beside its remarkable success and accomplishments there have been some weaknesses that the company overshadowed over the past through competitive strategies. The most effective approach to scrutinize your weakness and identify key opportunities of the future is through appropriate internal analysis or most commonly through SWOT Analysis.

Internal Analysis of Kraft

Internal Analysis is an effective approach used extensively by the companies to evaluate their current resources and capabilities. The process of internal analysis not only helps company identify its current resource and capabilities but also highlight its assets and work activities. The evaluation developed after the internal analysis help company estimate its current position in the market and anticipates its future outcomes and problems. In our competitive work environment two methods of internal analysis are comprehensively used by the companies. The two most significant methods of analysis are RBV Analysis and SWOT analysis (Cardenas, 2013).

RBV Analysis of Kraft Foods

RBV stands for Resource- based view. This strategic tool was established in 1984 to conduct the effective internal analysis of the company operations and functions. RBV analysis is an effective tool in accessing the company's unique and valuable resources. The correct identification of resource as enable the company sustains its competitive advantage in this competitive world. Kraft food and many such successful companies often used RBV as a strategic tool in analyzing their position (Hathaway, Blumberg and Beron, ...