INNOVATION AUDIT

Innovation Audit

ABSTRACT

In this study we try to explore the concept of “Innovative Audit” in a holistic context. The main focus of the research is on “Innovative Audit” and its relation with “strategic framework”. The research also analyzes many aspects of “Innovative Audit” and tries to gauge its effect on “strategic framework”. Finally the research describes various factors which are responsible for “Innovative Audit” and tries to describe the overall effect of “Innovative Audit” on “strategic framework”.

Table of Contents

Introduction1

Mission of United Healthcare2

Discussion2

Resource Availability and Allocation2

Capacity to Understand Competitors Strategies and Industry Evolution With Respect To Innovation3

Technological Developments Relevant To the Business4

Structural and Cultural Context of the Business Unit Affecting Entrepreneurship (Internal Entrepreneurship)4

Strategic Capacity to Deal with Innovation Initiatives by Internal Entrepreneurs5

Lifestyles5

The Socio-Economic6

The Quality of the Environment6

Ethics and CSR6

The Innovative Capabilities Audit Framework

Introduction

The Innovative Capabilities Audit Framework audit is similar to the financial audit of the company or their business. Marketing audit concerned with the appraisal and review of the current marketing activities. Through innovative audit, a company has an opportunity to assess and reviews the entire marketing activity, facilitating company to review their past and present performances. It also provides the opportunity to appraise the future courses of action. It has been termed as an efficient tool for evaluating the proficiency of a marketing strategy, examining the objectives, strategies and policies of the marketing department of the company likewise as the mode and means applied in achieving these aims and goals. Innovative audit is essentially required due to the changing business environment (Aitken & Berndt, 2009). This audit is not only done in the start of the planning process but also with the execution stage. This offers a ground for the possible future evaluation. There are three basic things on which marketing audit focus.

Analysis of the environment, both external and internal

Analysis of key business and marketing variables

Analysis of the Business current, future planning and organization of the company

In this paper, we will discuss the marketing audit of the United Healthcare which is part of the healthcare. United Healthcare has also maintained their long term relationship with the industry and constantly promoted industry and academia to cooperate and work together for mutual advantages. They consist of the large number of strategic alliances throughout the sectors and industries. The purpose of this university is to create opportunities for students to have better quality education and raise their visibility for the delivering better quality services to students. United Healthcare is a service which provides business support to the small and medium projects along with the managing healthcare for publics (Alexander, Sehgal, 2008).

United Healthcare is focusing on innovation so it is making strategies by introducing new technologies and creating innovative models. Neuroimaging tools are being used in order to track the brain activity and understanding its development. There are also strategies being made to minimize the risk associated with the new technology introduced. United Healthcare is developing this strategic plan to advance its research by increasing the capacity to predict the causes ...