Innovation at 3M Corp.

Innovation at 3M Corporation (A)

Introduction

3M is very well known as a company that focuses on innovation and growth. This is evident from the fact that it generates a quarter of its revenue from innovative products. The company was formed in 1902 and now offers over 60000 products. It started off selling industrial products and then moved towards consumer goods since the opportunity existed. They realized that niche markets could provide them more profit compared to other segments; therefore they focused their attention on niches.

Apart from its wide range of products, 3M also focused on its employees by ...