3M INNOVATION

3M

3M

Ans 1)

The method adopted for Lead User is mainly a new tool which is help in the advance market research. This, however, might also be very useful by a number of other companies, as well as individuals who are seeking to progress break through in their products. The methodology of the Lead User is coined, as well as established through the efforts of Dr. Eric who is from MIT also known as Massachusetts Institute of Technology. Dr. Eric was the first person who very briefly defined in the main issue regarding the Management Science in the year July 1986. ...