INFORMATION SYSTEM AT STARBUCKS

Information System at Starbucks

Information System at Starbucks

At Starbucks, a critical dimension of competition is the speed of an enterprise in responding to customer demands. Therefore, having real-time information delivered between internal departments and external business partners is a vital advantage for management in undertaking any important decision making.

As a result, in today's competitive market, ERPII will potentially generate more benefits to enterprises in a supply-chain if more collaboration between enterprises is targeted and achieved. Starbucks, the leading coffee retailing firm has decided to collaborate on inventory management, new product development, or marketing activities, to mention just a ...