[Can Cineworld cinema go global?]

by

Abstract

The incorporation of global economic changes has changed the competitive paradigm of businesses and requires new global expansion plans in order to achieve long-term growth and stability. The business sector has become more important as they emerge as a dominant force impacting the growth of national economies. A noteworthy point is that economic history has demonstrated that no single, clear-cut path to globalisation exists with regard to the methods, types of industries, or even the institutions involved in the process. The purpose of this study is to try to determine whether Cineworld cinemas are viable enough to establish a successful business abroad in regard of competition.

Table of Contents

CHAPTER 1: INTRODUCTION1

Problem Statement1

Research Aims and Objectives1

CHAPTER 2: LITERATURE REVIEW2

Cineworld Cinema2

Cineworld going Global3

CHAPTER 3: METHODOLOGY5

Search Technique6

CHAPTER 4: ANTICIPATED RESULTS7

CHAPTER 5: CONCLUSIONS AND DISCUSSION8

REFERENCES9

Chapter 1: Introduction

Problem Statement

Building on the available conceptual and empirical base, we focus on the following research question and this from a long-term perspective (Karouzis 2007, Pp: 4-7). The latter implies that we consistently check what trends can be observed over time:

To investigate whether Cineworld cinemas are viable enough to establish a successful business abroad in regard of competition.

Research Aims and Objectives

The reason for conducting this research is to investigate whether Cineworld cinema go global. The main research aims and objective shall be:

To explore whether Cineworld cinemas are viable enough to establish a successful business abroad in regard of competition.

To analyse if Cineworld has the finance to go expanding abroad.

Structure of the thesis

Chapter I: Introduction

The research subject will be introduced in the start, consisting of the aims and objectives of the research as well as its logic and reasons. Additionally detailed research questions will be mentioned, to give an analysis of argumentation, and the main themes will be introduced that the research desires to analyse.

Chapter II:Literature Review

The Literature review is indicative of the preliminary research on the research topic. The research will be gathered from various academic sources.

Chapter III: Methodology

The research approach used will be qualitative. Qualitative research is much more subjective than quantitative research and uses very different methods of collecting information which could be both primary and secondary. As already mentioned this study will be based on the secondary method. The nature of this type of research is exploratory and open-ended.

Chapter IV: Data analysis and Discussion

Outcomes from the interpretation of the information or data gathered from secondary sources are included in this segment. The research conclusions will enlist the major changes facing an organisation and ways to implement those changes successfully in an organisation and to find out whether the changes like mergers have an impact on the organisational structure and vice versa.

Chapter V: conclusion

The conclusion of research covers the following things:

Consists of the general overview and major discoveries of the research.

Determine segments for more research.

Chapter 2: Literature Review

Globalisation of cinema is a sign of growing interdependence between humans, human activities, economic and political systems (Gupta and Govindarajan 2002, pp. 116-26). With the development of new information technologies and communication networks, we are ...