CINEWORLD CINEMA

[Can Cineworld cinema go global?]

by

ACKNOWLEDGEMENT

I would like to express my thanks to my advisor, for his suggestions, comments, patience and understanding. Very special thanks to my parents, my father, my mother, my brother and my sister who were continuously supporting me throughout my life and leaving me free in all my decisions. I would also like to thank my colleagues for his technical support whenever I needed. I would like to thank to Department, all the university managers, teachers and students with whom I have worked.

I certify that the work presented in the dissertation is my own unless referenced

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DECLARATION

I declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. I further declare that this work has not previously been presented in whole or part, for any other award, or published in whole or in part elsewhere, including this university. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

The incorporation of global economic changes has changed the competitive paradigm of businesses and requires new global expansion plans in order to achieve long-term growth and stability. The business sector has become more important as they emerge as a dominant force impacting the growth of national economies. A noteworthy point is that economic history has demonstrated that no single, clear-cut path to globalisation exists with regard to the methods, types of industries, or even the institutions involved in the process. The purpose of this study is to try to determine whether Cineworld cinemas are viable enough to establish a successful business abroad in regard of competition.

Table of Contents

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Problem Statement1

Research Aims and Objectives1

Structure of the thesis2

Chapter I: Introduction2

Chapter II:Literature Review2

Chapter III: Methodology2

Chapter IV: Data analysis and Discussion3

Chapter V: conclusion3

CHAPTER 2: LITERATURE REVIEW4

Cineworld Cinema4

The business model of Cineworld6

UK and Ireland Market Overview7

What is Globalisation8

Reasons for Companies to Go Global9

Budgets9

Markets9

Change10

Challenges of Globalisation10

Effects of Globalisation11

Strategy for going global11

Cost leadership12

Differentiation13

Focus13

Criteria for Entering the Market14

Long-run market potential14

Cultural distance14

Competitive strength of the industry15

Customer receptiveness15

Cineworld going Global15

CHAPTER 3: METHODOLOGY17

Search Technique19

Literature Search19

Inclusion and exclusion criteria21

Critical Appraisal tool21

Search terms - keywords used21

Additional Online searches22

Ethical Concerns22

Reliability/Dependability23

Validity25

CHAPTER 4: DISCUSSION AND ANALYSIS27

Performance Overview27

Box Office27

Retail27

Key Performance Indicators28

Why Companies Pursue Globalisation30

Expansion32

CHAPTER 5: CONCLUSION35

Recommendations36

Limitations of the Research Study36

Evaluation of Research Process38

REFERENCES39

APPENDIX41

CHAPTER 1: INTRODUCTION

Globalisation of cinema is a sign of growing interdependence between humans, human activities, economic and political systems. With the development of new information technologies and communication networks, we are witnessing a boom in cultural exchanges, scientific, technical, expansion of democratic ideas, essential to advances in terms of fundamental rights (Adner and Helfat 2003, pp. 1011).

There are companies that benefit from globalisation and companies that suffer from globalisation. A company must think and act much more international today than it was several decades ago. When investing abroad it must also be considered (Allen and Raynor 2004, pp. 16).

Companies must actively take on these challenges and align itself more and more on competition. The previously existing strictly hierarchical organizational structures are ...