Relevant and authentic information plays a vital role in taking important organizational decision, however, in modern era majority of the organization are lacing the potential of gathering quality information in a timely manner and thus are observed of taking wrong decision, that negatively affect the performance of the company (ECAR, 2008). Meanwhile, Apple Inc is known as one of the largest technological multinational company that is operating all around the globe, further, recent success of the company is directly related to company's management strong decision making ability.