In the News

In the News

Article summary

The National Football League is a massive business for owners, players and advertisers alike. A number of other major industries, particularly the sportswear sector, are also tied to the business. Each franchise of NFL generates massive amounts of revenues for the city where the events are hosted. Furthermore, the star-studded events promote national exposure and civic pride. This may explain why cities lock in aggressive bidding battles in order to win the best team in the league so that it can be used to represent the city. This frenzy around the National Football League has generated tremendous hype amongst fans and customers who are waiting with bated breath for the commencement of the next Super Bowl.

After what will inarguably go down in history as a nail-biting fight to the finish, the final results of the playoffs this year herald the beginning of an exciting competition in the Super Bowl. The National Football League is divided into two hemispheres, the National Foot Conference (NFC) and the American Football Conference (AFC), both of which share a total of 32 teams between themselves. In addition both of these conferences are further classified into four divisions and all the professional teams battle each other in 4 exhibition games followed by 16-games in the regular season. If you are in hot pursuit of seasonal tickets to view live matches of your favorite team and support them, then waste no further time and get your tickets by contacting us!

Discussion

The above mentioned article is relevant to the course content as it is a typical advertisement. The primary aim of the advertisement is to notify the target audience of the availability of tickets so that they are stimulated to purchase them. The article has cleverly exploited the frenzy created around the National Football League and the league games in order to spark the curiosity and interest of its target audience and anyone who reads the article. With a careful selection of words that sensationalize the event and create hype around it, the article is effective when it comes to stimulating the potential customer to buy the tickets. The article does this by selling the unique concept that consumers have a once in a lifetime opportunity to experience the big games and watch their favorite teams and tem stars perform live before them as they battle it out in a fight to the finish.

In terms of the managerial implications that the content of the article has to offer to marketers, it is clear the article uses persuasive marketing and advertising strategies. Such a marketing strategy aims to pursue the customer to purchase a product or avail a service by developing within them the distinct impression that they need the particular product or service. By gaining an insight into the psyche and mindset of the target consumer, the marketer sets out to influence it. This way, the persuasive can be used to change the behavior and attitude of the consumer and make them comply with a ...