Hypothesis Testing

Hypothesis Testing

Introduction

It has been observed many a time that the advertisements shown on television are not equally distributed because the basic purpose of the advertisements is to market their product and at late night the volume of television viewers usually lower down to a significant extent as compared with the day time. The reason for this change is that the target market could not be achieved at the prime time whereas in the day time, majority of the people watch TV. This study is to determine any significant differences in the advertising timings by using the independent samples t - ...