HUMAN RESOURCE MANAGEMENT

Human Resource Management

Recruitment and Selection

Abstract

In this research paper, study has been made about recruitment and selection process of Coca-cola Beverage Private limited. The study indicates that although the company follows a well defined recruitment policy. In most of the cases the company does compensate the employees for the expenses incurred by them. It is also observed that the company has got all the databases fully computerized. All employees said that the company hires consultancy firms or recruitment agency for hiring candidates. It can be said that in spite of some odd factors, the company is doing well since establishment. We feel that the company should embrace modern techniques as the new situation requires a proactive approach to search through multiple pathways, should be able to reach the candidate and to arouse their interest. The advent of the Internet on society, and its inclusion in the scope of the undertaking, improves recruitment and offers a qualitative leap in the way of hiring people.E-business Recruitment through the Internet is an important example of the application of e-business in managing human resources.Introduction

The term soft drink was originated to distinguish non-alcoholic beverages from hard liquor, or spirits. Soft drinks are non-alcoholic carbonated or non-carbonated beverages, usually containing a sweetening agent, edible acids, and natural or artificial flavors (Moser 2005 188). Soft drinks include cola beverages, fruit-flavored drinks, and ginger ale and root beer. Coffee, tea, milk, cocoa and undiluted fruit and vegetable juices are not considered as soft drinks. A soft drink is a beverage that does not contain alcohol; generally it is also implied that the drink does not contain milk or other dairy products and that it is consumed while cold. (Moser 2005 188).

Motivations and slogans of Coca-Cola

People: Be a great place to work where people are inspired to be Partners. Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities (Paul 2004 78).

Productivity: Be a highly effective, lean and fast-moving organization.

Winning Culture Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.

Live Values: Values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind Diversity: As inclusive as our brands

Quality: What we do, we do well

Focus on the Market: Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day be insatiably curious. (Paul 2004 78)

Objectives of the Company

To engage Coca-Cola in exploring the viability and options for using ...