HRM ASSIGNMENT

Human Resource Management Individual Assignment

[Name of the Student]

Human Resource Management Individual Assignment

Introduction

Google was founded by Larry Page and Sergey Brin while graduate students at Stanford University and has become a leading Internet and computer software corporation best known for developing the world's most popular Web search engine. The company derived its name from the word googol, a term that represents 10 to the power of 100 (the numeral one followed by 100 zeros). Google Inc. rose to prominence in the 2000s due to a combination of technical innovation and strategic acquisitions, with its initial public offering taking place August 19, 2004 (Battelle, 2005, pp. 54-60). While the majority of revenues come from advertising, Google also offers a variety of other products and services such as Google Books (an electronic repository of scanned texts), Gmail (an e-mail system), Google Earth, and mobile technologies. In addition to more consumer-oriented social networking services, Google also helped to create a tool for software developers called Open Social in 2007 to facilitate the creation of social networking applications.

Google, which uses innovative networking principles behind its search engine, has made recent forays into social networking. The culture of Google Inc. is informal and encourages creativity, personal interest, and ethics. Even its internal structure and communication network is driven not by a bureaucratic structure but rather by the interests and market opportunities of its employees (Levy, 2011, pp. 129-35).

Discussion

Networking Principles of Google

The Google Web search engine uses a breakthrough networking technology called Page Rank. Early Web search engines retrieved pages based on the number of times that keywords specified by the user appeared. This approach was problematic because Web designers embedded popular keywords repeatedly on pages, which artificially inflated the importance of their sites while at the same time leading frustrated Web surfers to retrieve low-quality or irrelevant information.

Google dramatically improved upon this technique by not only considering page content in rankings but also more than 200 other signals, including how pages are networked together. PageRank uses this approach to examine the Web's link structure to determine which pages are most important. Under this system, links are considered “votes” for particular pages, especially those links from pages deemed important by virtue of their own network position.

Another Google technology called Hypertext Matching Analysis examines page content in a more advanced way. It considers not only keywords but also fonts, subdivisions, and word locations (Hillis, et. al., 2012, pp. 201-09). These innovations, along with advances in speed of information retrieval, have helped propel Google to success.

Google and Social Networking

Google Inc. still considers searching to be at the heart of its operations, and the company's search engine remains the most popular dedicated site of its type on the Web. However, it has been challenged in overall popularity by social networking sites such as Facebook. Peter Hershberg of Advertising Age calls social media “Search 3.0” engines, since they perform many page-content (1.0) and linkage (2.0) search functions through personal networks (3.0). In other words, social media provide users with a network ...