HR STRATEGIES

HR Strategies

Introduction1

Discussion1

British Airways Strategy1

Human Resource Strategies of British Airways3

Flexible Working in British Airways4

Recruitment and Selection5

Customer Service6

Commercial Department6

Technical Department6

Corporate Services7

Graduate Schemes7

Equal Opportunity and Diversity in British Airways8

Age9

Disability9

Gender Equality9

Bullying and Harassment10

Racial Equality10

Supplier Diversity10

Religion and Belief10

Sexual Orientation11

Performance Management in British Airways11

Reward Strategy of British Airways12

Conclusion13

Recommendations13

References15

HR Strategies

Introduction

British Airways is United Kingdom's flag carrier airline which is based in Waterside that is situated very close to its main hub at the London Heathrow Airport. British Airways is the largest airline in United Kingdom based on the international destinations, international flights and the fleet size. In terms of passengers carried, it is the second largest airline in United Kingdom.

In 1971, British Airways Board was formed with the purpose of controlling four companies two of which were nationalized corporations and the other two were relatively smaller regional airlines. These companies were merged in 1974 to form British Airways. After being a state company for almost 13 years, it was privatized in 1987.

Discussion

British Airways Strategy

The main goal of British Airways is to provide better quality services to its employees, stakeholders and the customers equally. The employees of British Airways are its very important feature that focuses on providing pleasing and advanced services to the customers. The mission statement of the company also highlights its aim to become the best airline in the world. In order to succeed, the management of British Airways need to commitment towards their business and should also have a strong believe in it. A very important feature of the company in terms of conducting a striving business is its ability to correspond every part of its purpose of business with the stakeholders. The company has also expanded by empowering its employees and many stakeholders for enabling them to counteract against the competition. The company's commitment towards achieving the aim of best airline in the world is seen in its ability to ensure that the departure is always done on time. This quality is on the most important determinant of client services relationship management in the industry (British Airways 2010, p. 27).

According to the resource based theory of the strategic management that deals with the capabilities and resources of an organization which allows it to have a sustainable competitive advantage in the market along with making profits, the resources and competencies with reference to the resources of British Airways is that it has more than 200 aircrafts and has access more than 500 destination across the world. The company has the sole access to the terminal 5 of London Heathrow Airport and its image is also a very important asset as it is a globally known company along with having a long standing in industry. The competencies of the company with reference to the resource based theory are its training schools for simulators, customers' service and the cabin members training. In terms of safety in flying and managing the passengers safely in the various destinations where they are operating, all of its cabin crew is qualified with the NVQ Level 2 and is ...