HOTEL

Hotel

Hotel

Situation Analysis

The 'Exclusive Business Hotels of the World' group is the ninth biggest International Hotel chain in the world, with over 320 wholly belongs to and managed properties. The group specializes in occupying strategic, inward town positions and serving mainly business clients.

The properties variety from three to five celebrity in addition to classes, and encompass the next brands: River Inns (3*), River Post Houses (4*), and Riverview Hotels (5*+). The group has a high example of replicate business over all its brands, especially the Riverview Hotels properties, which account for 68% of total revenue over the group.

The Riverview Hotel, Notown, is reliant on every year bound purchasers from the journey trade, automotive and IT parts with assured room nights per year. This locality of business anecdotes for 70% of the property's revenue.

The present market is rather dejected, due to the economic worsening and limits being made on business journey inside the U.S. This risk to the critical business part could be advised as short to intermediate period, as suggestions of a come back to business journey are observed. Riverview Hotel, Notown, should extend to aim on consigning an exemplary business service, at inexpensive rates, in alignment to evolve the customer relationship after one stay.

Competitive room rates have been slashing spectacularly in alignment to appeal agreement purchasers over the next 10-12 month period. The Riverview Hotel's survival in the present environment will be reliant on replicate business agreement business and customer commitment to the brand. The brand should therefore continue to deliver on its pledge and values.

 

Market Needs

The Riverview Hotel boasts worth and advantages to our purchasers, over and overhead the benchmark of our amenities and inexpensive rates. We request to supply our guests with an exemplary personal service, and grade of acknowledgement that they have arrive to rely upon. We supply our guest with a luxurious, calm environment inside which to perform their business.

An environment which they will not find at our bigger, more impersonal competitors. Our guests require understanding that they can evolve a relationship with the hotel that will double-check effectiveness, worth for their money and reliability in providing them with the support they require, when they require it. The Riverview Hotel functions in a town with a very powerful sense of community, and we desire to stay an integral part of that community.

 

The Market

The Riverview Hotel is a boutique 5*+ hotel comprising 35 luxury guest rooms and focusing in servicing business and business clients. It serves the business community, and travelling to business tourist, in the town of Notown USA.

Our key purchasers are bound business purchasers originating from both worldwide and domestic markets from inside the journey trade, automotive and IT segments. The strategic position of the house is the key to its achievement in these localities due to the proximity of the Exhibition Halls, Overall Motors and Silicone Hill, USA.

Key to our business achievement is the grade of customer commitment and repeat business we obtain on a yearly basis. We offer our guests the most up-to-date mechanical business amenities, both interior the rooms and inside the hotel's seminar ...