GLOBAL PUBLIC RELATION

Global Public Relation

Global Public Relation

There are different types of organizations physically and virtually communicating and interacting with audience and/or public outside their home country in order to build a set of strategic relationships with them. Direct foreign investment, information flow, political coalitions, social networking, trade, worthy global causes among other phenomenon, are affecting and in fact making these relationship more complex. Additionally, the result of this increasing complexity is increase in interconnectivity and interdependence among groups and societies which are driven by ideologies or causes all around the world. Given this fact, the field of public relation is evolving ...