Global Popularity of Asian Films

[Name of the Instructor]

Global Popularity of Asian Films

Introduction

Asia is a large continent in the world not only geographically, but cultural wise and on the basis of population. According to Ciecko, (2006, pp.5) there are different countries in this region like India, China, Japan, Pakistan, Afghanistan, Bangladesh and many other countries. Each nation has its cultural backgrounds, rites and rituals and traditions which are followed by their citizens from many years. Culture is the way of living followed by a group of people over many years. Culture includes following of rituals, traditions, customs, practices, religion, norms and behaviours. The Asian countries have inter-linked geographies, political situations, cultures, civilizations and human nature. Many Europeans have the perspective that Asia is continent of multi linguistic cultures each country contributing its cultures to develop it as multicultural society. Europeans have always tried to understand the different cultures present in the Asian countries. They want to understand the cultural diversity of these nations in terms of the political system, language people speak, belief in different religions and practicing different cultures. Therefore Asia has different ends as each country has its own culture to promote. In United States of America, the Asian are seen as the people either from South Asia, Far East or from the Indian subcontinent meanwhile people in the legal language of the United Kingdom the Asians are people belonging from South Asia. After the 20th century Asia has been able to set up its cinema globally and has a huge fan following who appreciate the art work or films coming from these continents in the European markets. It has been able to develop co-productions among the European producers and the Asian producers. Asian film makers have been globally acclaimed and have been able to create their audience in Europe.

Discussion

Globalization has a major role in finding new markets for the people developing products or services. It has led to the exchange of communication, technology, products or services and etc. It has also led to the integration or exchange of media between countries which enable the makers to achieve economies of scale, penetrating into different markets and increasing trade and finance activities between the countries internationally. Many Asian countries have used globalisation in order to expand their culture all over the world. The best medium to make people aware about your traditions and cultures is to present your art work all around the world ether through television, theatre dramas, musical shows and selling movies.

According to Sabol and Giovanni, (2009) during the periods of 1999 to 2000 many of the Asian economies have seen soaring growths especially in the entertainment industry of their countries. The progress in the entertainment industry has led towards growth in these economies. The popularity of the Asian films increased the spending of their citizens on the products and services provided by their entertainment industry. The growth in the entertainment industry has been acknowledged as the fastest growth and the products of this industry have been able ...