Gentiva Home Health Company - Market Segments

Gentiva Home Health Company Market Segments

Introduction

The paper aims to emphasize and analyze the market segments for Gentiva Home Health Company. The company is associated to the trade of Home Health and Hospice and is providing its services to about 80,000 patients on regular basis within United States (www.gentiva.com). In order to reach a high number of customers, the company requires proper market segmentation and targeting. The mission of the Company is to give a better life through high quality services as well as excellent care.

The first step for a company selling its services is ...