Gentiva Health Services

Executive Summary

The business plan is about the organization, called Gentiva Health Services, which basically provides hospital care and home health services all over United States. The main objective of the organization is a social one; where they seek achieve their target by offering their customers with the solutions to their home medical servicing problems and even hospital service near their locality. This business plan includes the Basic marketing plan of the organization, its organizational plan along with financial plan and its forecasting. The organizational plan includes its HR constraints and solutions along with some strategic decisions. Marketing Plan incorporates the mode of promotion and marketing mix for Gentiva Health Services. Last but not the least, the financial forecasting part shows the forecasted financial statements of Gentiva Health Services. These Statements include the Income statement, Balance sheet and Cash flows.

Gentiva Health Services

Company overview

Gentiva Health Services provides hospital care and home health services all over United States. The main objective of the organization is a social one; where they seek achieve their target by offering their customers with the solutions to their home medical servicing problems and even hospital service near their locality. If we talk about the home health segment of Gentiva Health Services, then we will come to know that their service can be divided into two broad categories, the first one would be direct home nursing and the second one would be therapy services operations. These two programs also include the specialty programs. The Gentiva Health Services rehab without wall programs also is another success story of the business, which also includes their consulting business, which deals with medical consultancy on various medical issues. As of Dec 31 2010, Gentiva Health Services Home Health segment carried out its operations through more than 300 locations within United States, which shows the spread of this organization. The Hospital part caters incurably ill patients and their families through more than 150 locations working in 30 states, as of Dec 31 2010.

Organizational Plan

The recent organizational structure of Gentiva Health Services is very simple, which includes A CEO as the head of the organization, who is Tony Strange. Below him, there are eight Board of Directors. This board forms the non-executive board of the organization. These Directors are Robert S. Forman, Jr., Victor F. Ganzi, Philip R. Lochner, Jr., Ronald A. Malone,

Stuart Olsten, Sheldon M. Retchin, Raymond S. Troubh, and Rodney D. Windley. The Senior management of the organization includes Eric R. Slusser, John N. Camperlengo, Charlotte Weaver, David Causby, Jeff Shaner and David Gieringer.

Marketing Plan

The marketing strategy of Gentiva Health Services mainly relied on the BTL activities and customer s packages that they have to offer. It has already created a renowned reputation in the market of health services and has created an impact on consumers mind. The marketing plan can further be divided into two parts; Competition Analysis and SWOT Analysis.

Competition Analysis

The main competition for Gentiva Health Services is posed by two corporation of the same industry ...