Functions of Marketing

Functions of Marketing

Introduction

Marketing is a broad term which includes all those activities which are communicating, creating, and delivering services or products which have value for the customers and stakeholders (Varadarajan 2010, pp. 119-140). The marketing can be B2B (business to business) and B2C (business to customer) depends upon the type of product. In this regard, a company undergoes from four steps. First, company identifies the product and develops it according to the needs of customers. Second, set the value of product by reviewing the prices of competitors. Third, it chooses the best supply chain which makes ensure the product ...