FTSE 100- TESCO

FTSE 100- TESCO

Abstract

Tesco is one of leading food retailer in Ireland and United Kingdom with the 2715 stores in the country. Tesco founded by Jack Cohen in 1919 located at East London. Company's management was moving forward by two key people they are Sir Terry Leahy -Chief Executive and David Reid - Chairman. Tesco has been ranked on number 19 at FTSE All-Share Index Ranking close on Thu, 5 April 2012 with the capitalization £26,012m with share price £324.50 volume of 14,552,315 in UK market.

Table of Content

ABSTRACTII

INTRODUCTION1

DISCUSSION1

Tesco most recent international expansion1

Online Expansion2

Cost Structure Benchmarks3

Costs3

Basis of Competition4

Internal Competition4

External Competition4

Capital Intensity4

Product Differentiation4

FACTORS THAT KEPT TESCO FTSE 1005

REFERENCES6

APPENDIX7

Analysis on FTSE 100 Companies

Introduction

Tesco's mission is to generate worth for consumers to gain their loyalty for the life time. Tesco's success is reliant on the customers and the people, the customers who do the shopping and people who are working with them. Customers are likely to return if they like what Tesco is offering them, and shop again with them. If the team finds what Tesco reward them, team work more hard to help customers.

Discussion

Tesco most recent international expansion

Tesco targets Vietnam as their new global expansion, UK's largest Retail Group Tesco is considering conducting capacity in Vietnam to achieve the objective of improving the presence on the world market to 15 countries. Tesco see Southeast Asia market as an attractive market, recent event urban analysts has considered the operations of Tesco in China and South Korea in November. Tesco have noticed the grocery market is relatively underdeveloped in Vietnam, Philippines and Indonesia, as well as speed and rapid economic growth and the huge population of these countries.

Tesco, market leader in Thailand and Malaysia, have trouble late last year when it bought the shop in Malaysia, Thailand and Singapore from giant Carrefour of France.

Vietnam has a population of 87 million people and, according to the presentation of Tesco, and modern grocery distribution market is only worth about 4 billion pounds. Vietnam's economy grew 8% in 2009, and per capita income is expected to exceed the $ 1,000 in 2010. For Vietnam, a Tesco spokesman said yesterday: We never comment on rumors guess. Clearly stating the company's business in new markets opened last year as China and Korea are very successful (www.verdict.co.uk/).

Online Expansion

Companies involved in online commerce grocery, Tesco realize that having a well-known brand and a variety of distribution points are critical conditions to ensure the profitability of Internet-shopping channel, all of which applies to trade in other goods. Virtual Internet, the market is currently receiving the bitter lessons from traditional retailers. Online retailers groceries are starting to realize that the trademark and multiple points of physically existing distribution of goods are critical to the profitability of Internet-commerce channel.

There are three main areas of TESCO online marketing, according to which it is expedient to consider the tools and features. These areas include marketing research from the perspective of the producer / seller of products, conducting a campaign to promote, organize ...