Four Primary Market Types

Four Primary Market Types

Introduction

Historically, the price has always been a major factor in determining the choice of the buyer. This position is still valid in the poor countries of disadvantaged groups for products such as consumer goods. However, in recent decades on customer choice began to affect relatively more non-price factors, such as sales promotion, organizing the distribution of goods and services to customers (Montiel, 2009).

Discussion

Pure competition

Found a situation of perfect competition when many firms sell identical products to many buyers, when there is no barrier to entry in the industry and when companies have no competitive ...