SNOWLAND, A LARGE U.K.-BASED SKIWEAR PRODUCER

Snowland, a large U.K.-based skiwear producer

Snowland, a large U.K.-based skiwear producer

Introduction

The company, Snowland, has expanded beyond the original Snowland skiing line by acquiring other sporting goods companies. Snowland, Inc now owns Rawlings and Worth Baseball, Stearns Water Sports, Shakespeare Fishing Equipment, four snowboard companies; 5150, Morrow, Ride and Liquid and several skate boarding clothing companies, Adio, Hawk and Planet Earth . While Snowland, Inc. has expanded the company's product mix over several companies and sports, its primary marketing message has remained consistent- Snowland is a high quality, cool brand that is used by sports enthusiasts. Snowland, Inc has done a good job diversifying the product mix with all of the other sporting goods divisions, but the core product line is still Snowland Skis.

For skiwear and ski clothing Simply Piste offers a great selection of snowboard and ski clothing and accessories from ski jackets and ski pants, backpacks and ski bags, goggles and helmets to ski socks and gloves. Here at Simply Piste we have wintersport products for all the family including bright and colourful skiwear for your baby or toddler.

You can choose from the leading ski and snowboard brands like Salomon, Oakley, Dakine, Head, Helly Hansen, Columbia, Bolle, Westbeach, Five, Red and Anon. Not only do we have a fantastic range of technical ski products we also offer stylish unique ranges from brands like Chix'n'Gravy, a funky collection of ladies and girls ski and snowboard apparel.

Snowland, a large U.K.-based skiwear producer

The UK based Snowland brand has always represented a quality made ski, marketed for aggressive recreational skiers. Snowland has an expanded the skiing product line's depth with seven categories of skis: performance, recreation, woman's, adventure, racing and junior skis. There are several sub-categories or lines within each ski line to fill the needs for most skiing level. Snowland has expanded their skiing line with ski helmets, ski clothing, outerwear, boot and ski bags and skiing accessories. A loyal Snowland skier can now equip themselves on the slopes in Snowland gear from head to toe in all the Snowland branded items and proclaim their brand loyalty and attitude on the slopes. Snowland has added a significant amount of depth to the skiing product line while maintaining the coolness factor of the name among skiers.

The Snowland brand has come to represent outdoor performance equipment in the mind of consumers. Snowland has established brand loyalty, as an American made ski and name awareness in the market, perceived product quality and brand associations. Snowland Sports has expanded it product mix beyond skiing into other outdoor sports equipment.

Snowland's has expanded the width of the product mix within the Snowland line and each new product line has a significant amount of depth. Snowland has added a bike line, inline skate line and the natural extension to the ski line snowboards.

Snowland has applied the same product segment approach to snowboards that it uses in the ski line. There are three types of snowboards- men's woman's and kids with 27 styles within those ...