Ford Motors

Ford Motors

Situation Analysis

Ford Motors is multinational motor firm in United States. This organization was founded by Henry Ford. This organization is the largest car manufacturing firm of the world with respect to volume (Reuters, 2005). At present, Ford is at the second position at automaker brands in United States. This organization is considered as the world's 4th largest and leading car brand, on the basis of number of cars sold behind Volkswagen. The organization has been facing several environmental changes which are the part any business operations. The organization has adapted a number of strategies in order to cope with those environmental dynamics.

The organization was established in Northern America for automotive operations in 1971, with the consolidation in United States, Canadian and Mexican business operations for more than 20 years ahead of free trade agreements of North America. At present, then organization has several brands of car including Lincoln, Mercury, Ford, Jaguar, Mazda, Aston Martin, Land Rover and Volvo. In addition, Ford Motors has been continuously expanding its business globally.

Competitor Analysis

Ford Motors has major competition with the following car brands.

Toyota Motor Corporation

General Motors Company

Chrysler Group LLC

Core Competencies

Ford Motors has a number of core competencies, which could be exploit by the organization to obtain competitive edge over the major competitors and it is possible that organization can use core competencies to overtake General Motors, leading the market of automotive industry. Ne lf the major core competencies is the brand management of Ford Motors The organization has strength in automotive marketing since the brand is famous in every part of this world including those where cars are not common medium of transport.

Ford Motors has the benefit of rapid response and focused strategies however the organization is exposed o the risk of several issues in the automotive industry. The corporate strategies of Ford Motors is required to demonstrate the benefits of sustaining active attitude in just one sector during the valuation of business opportunities in the regions with complementary operations. The organization should aim at optimization of business operations, growth and profitability, while comparing the returns of continuation of investment in the Business acquisitions or start up of complementary businesses.

Competitive Advantage

Ford Motors is the only organization in automotive manufacturing industry which executes a true global strategy of powertrain. The organization enjoys a competitive edge with this strategy. Ford motors started this strategy with the introduction of New Ford F-150, the organization has building developing the network of flexible engines and plants of transportation which can respond rapidly to dynamic need of the markets where as the organization is also working on the improvement of quality and efficiency. In addition, the organization's leadership is one more competitive advantage which provides the management an ability to hire outstanding workforce. The evaluation of strength of the leadership is their ability to let its followers to lead.

SWOT Analysis of Ford

Strengths

Strong Brand Image and Market Share

The brands of Ford Motors has strong brand image in the ...